Nike Inc is going further with its dissociation from Lance Armstrong.
Nike has informed the Livestrong Foundation, the charity that Armstrong helped start, that it will discontinue its line of Livestrong-branded products by the end of this year according to ESPN.com.
“Nike has made the decision to stop producing new Livestrong product after its Holiday 2013 line,” Nike spokesman KeJuan Wilkins said in a statement. “We will continue to support the Livestrong Foundation by funding them directly as they continue their work serving and improving outcomes for people facing cancer.”
Nike reportedly sold $150 million of Livestrong-branded products, its most ever, last year.
“The Livestrong Foundation is deeply grateful to Nike not only for the time and resources it invested in helping us improve the lives of people affected by cancer today, but also the creative drive it brought to our nine-year partnership,” the foundation said in a statement released Tuesday.