Michael Jordan is hoping a return to the past will bring greater fortunes in the future.
Sunday, the Bobcats/Hornets announced their new color scheme for the name change in 2014-15 when the Hornets name is officially used again.
The old purple and teal colors will return, with the black, cool gray, and light blue as the secondary colors. The team plans to “paint the city” with advertising to bring the colors back into the forefront of Charlotte fans.
The Charlotte Bobcats announced today that the team will utilize purple and teal as its primary colors when it changes its name to the Charlotte Hornets prior to the 2014-15 NBA season. The colors, which were used by the original Charlotte Hornets during their tenure in the city from 1988-2002, will be accented by secondary colors black,cool gray and light blue.
“It was important to us to acknowledge the heritage of the Charlotte Hornets when bringing the name back to the market,” said Bobcats Sports & Entertainment Chairman Michael Jordan. “The purple and teal color scheme was instantly recognizable as being associated with the original Hornets and we felt it was only appropriate to utilize the colors once again with this historic brand.”
As part of the survey process prior to the decision to change the name, Harris Interactive surveyed the Charlotte community, as well as current season ticket holders and team sponsors. In each of the three groups, an overwhelming majority of those surveyed were in favor of using the purple and teal of the original Hornets as the colors of the rebranded team.
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