Michael Sam has signed his first endorsement deal.
According to Darren Rovell, Sam has inked a deal with Visa.
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In his first spot, which is currently planned to exclusively to run on digital platforms, Sam, the SEC Defensive Player of the Year from Missouri, is shown working out while a voiceover urges the viewer to judge him for his play on the field, not off of it.
“We felt that Michael’s story was a perfect fit for our ‘everywhere’ campaign, which is meant to inspire people to reach their own personal goals and aspirations,” Visa’s chief marketing officer Kevin Burke told ESPN.com. “We wish Michael the best on and off the field as he embarks on the next chapter of his life.”
“We’ve been really selective in trying to find the right partners and we couldn’t be more pleased to start with a world class company like Visa,” said Cameron Weiss, Sam’s agent and attorney.