adidas & James Harden Unveil His New Logo & Latest Sneaker (Video)

James Harden is firmly entranced as the new face of adidas — with his first signature shoe slated to be released in December — Harden’s personal logo was released by the sneaker company Tuesday.

adidas created a Project Harden Instagram — where they unveiled a short video previewing the shoe.

AN 🔴XPRESSI🔴N

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📷 INKWELL 📷

A photo posted by Project Harden (@projectharden) on

A🔴 IT’S C🔴RE

A photo posted by Project Harden (@projectharden) on

WRIT🔴 NEW R🔴LES

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M🔴RK

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F🔴RCING 🔴PP🔴NENTS

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🔴N THE H🔴RDW🔴🔴D

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📷 INKWELL 📷

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DISR🔴PTS THE G🔴ME

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