Can adidas Make A Run At Nike After Signing 5 Top NBA Prospects?

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adidas just needs one or two of these young rookies to blow up and they might be able to make a dent in Nike’s gigantic reign on the sneaker industry.

With their run as the leagues official outfitter set to end next summer after more than a decade — the brand’s new strategy is similar to Nike’s and Under Armour — partnering directly with the league’s top players and emerging stars by now offering better or similar deals to Nike.

According to a company press release — adidas has officially signed projected lottery picks Brandon Ingram, Kris Dunn, Jaylen Brown, Jamal Murray and Dragan Bender to multiyear footwear and apparel endorsement deals.

It’s the Kanye and Harden affect — as the Yeezy’s and adidas new lifestyle collection has some young guys wanting to make their own wave.

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