Details on Russell Westbrook Signing Biggest Deal in Jordan Brand History

Russell Westbrook is the unquestioned face of Jordan Brand — leading Michael Jordan’s global brand into the next phase of dominance. Westbrook — the NBA’s reigning Most Valuable Player — just signed a 10-year extension with Nike’s Jordan Brand that will be the most lucrative total endorsement deal for a Jordan athlete in history according

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Kevin Durant Responds To Cupcake Taunts with Red Velvet Edition of Nike KDX (Photos)

After winning his first NBA title, Kevin Durant has no chill, and I’ll definitely be copping a pair of these jawns. The Finals MVP is dishing out the medicine now — as he and Nike released the KDX Red Velvet, a new on purpose colorway of Durant’s signature shoe firing a direct shot at his

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Travis Scott Named the Face of NIKE’S “Day To Night” Air VaporMax Collection (Photos)

Travis Scott has himself a new job — sort of. Nike has unveiled its upcoming Air VaporMax “Day to Night” collection, and the Houston native and star rapper is the face of the brand’s new campaign. Scott was seen modeling the upcoming Air VaporMax Day to Night collection for the new advertisements, and he reveals

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Twitter Reacts To Matthew Dellavedova’s New $160 “Delly 1” Signature Shoe

There’s no shade here from me, because the Bucks point guard is laughing all the way to the bank. With that said — almost $160 for those — will be the punchline for the next few weeks. The former Cavaliers guard inked a four-year $38 million contract and signed a shoe deal with Chinese shoe

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Cam’ron & Reebok Unveil Ventilator Supreme’s For ‘Cyber Pink Monday’ (Photos)

Killa Cam stay eating on the low! The Harlem MC and entrepreneur has done it again — this time he’s back to make sure pink pops again for the holidays. Cam is teaming up with Reebok Classics to release an all-Cam’ron pink Ventilator Supreme — with suede, pink outsoles, pink camouflage laces and a the

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Jordan Brand & Victor Oladipo Unveil Jordan #ExtraFly (Pics-Vid)

Victor Oladipo is a borderline All-Star — with career averages of 15.9 points, 4.4 rebounds and 4 assists per game, and oh yea, will be Russell Westbrook’s new side kick in Oklahoma City. Armed with a new city and a MVP candidate for a back court mate — life couldn’t be any sweeter — then

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Kawhi Leonard Defies Gravity in Dope New Air Jordan Ad (Video)

Kahwi Leonard could be considered the Marshawn Lynch of the NBA — he’s not about the talking — just watch his actions. Leonard was blessed with his first exclusive clothing line from Jordan — so it was only natural to finally get him in front of a camera. In what could only be described as

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Nike unveils new Air Jordan XXXI’s As Tribute to ‘Banned’ Originals (Photos)

Ban lifted. Introducing the #AJXXXI: https://t.co/mFj8hoc1UU pic.twitter.com/WIpNGWhO6e — Jordan (@Jumpman23) July 21, 2016 Jordan Brand is embracing past controversies — as the latest kicks in the Air Jordan line are a tribute to the original shoes which created a ton of controversy and momentum. The Jordan brand unveiled the new Jordan XXXI’s at an event

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Can adidas Make A Run At Nike After Signing 5 Top NBA Prospects?

adidas just needs one or two of these young rookies to blow up and they might be able to make a dent in Nike’s gigantic reign on the sneaker industry. With their run as the leagues official outfitter set to end next summer after more than a decade — the brand’s new strategy is similar

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