Adrian Wojnarowski bet on himself and his content over at Yahoo, and now it’s starting to pay huge dividends.
Yahoo gave Wojnarowski his own platform — “The Vertical” — and that success has turned into a formally announced partnership with SiriusXM to now broadcast The Vertical Podcast Network as well start with Clippers guard JJ Redick.
And now my podcast is on SiriusXM every Mon/Thurs at 3 pm ET. Sirius channel 214, XM channel 203, and on the SiriusXM app on channel 967.
— JJ Redick (@JJRedick) August 15, 2016
The podcasts are produced by DGital Media, which oversaw the negotiations with SiriusXM.