Embiid Files Trademark for ‘The Process’ to sell Shirley Temples & other Goods


Kudos to Joel — and this should be easy money, because he really did “trust the process” for two long years.

After branding himself “The Process” last month, Joel Embiid is now looking to capitalize on his brand by trademarking it according to Crossing Broad.

Using his agency CAA Sports — the 7ers star filed a trademark on “The Process” for goods and services, including “apparel, namely, shirts, sweatshirts, shorts, sweatpants, hats and flip-flops.”

To make it even funnier, Embiid also submitted a second filing that lists some different goods and services like — “Rubber bracelets; Children’s books; Non-alcoholic beverages, namely, pre-bottled Shirley Temple drinks.”

His favorite drink — the Shirley Temple — could be coming to a store near you with ‘The Process’ splashed across the front.

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