Kyrie Irving is enjoying the fruits of being a champion.
Today, MOUNTAIN DEW announced that NBA champion and All-Star point guard Kyrie Irving is joining the DEW lineup, as he’ll pair with NBA All-Star and DEW front man Russell Westbrook, who renewed his partnership with the brand through the 2018-19 NBA season.
Westbrook and Irving will partner with DEW to celebrate the lifestyle and culture of the game in unexpected ways, including an exciting and larger-than-life activation around tip off.
“DEW gets me as both a player and an individual and I’m proud of our collaborations over the past year and a half,” said Westbrook. “I love that I can do me, while still doing the DEW.”
“I am excited to be a part of the DEW lineup,” said Irving. “Mountain Dew is a brand that celebrates being an individual and I continue to work to be the best version of me on and off the court. I can’t wait for what’s coming up next.”
This partnership continues the relationship between Irving and PepsiCo, which was established in 2012 with the success of Irving’s “Uncle Drew” videos.