NBA Owners Approve on-Jersey Advertising

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Reports are circulating that the NBA Board of Governors is expected to approve a measure at their meeting Friday to begin implementing advertising on jerseys.

The measure is expected to pass, according to sources. Several teams have begun testing the market to sell the potentially lucrative ads, which would be placed in a 2.5-by-2.5-inch patch on the left shoulder
.A proposal was presented to the owners in February during a meeting at the All-Star Game in Toronto with the expectation that a decision would be reached at this week’s Board of Governors meeting, held in New York on Thursday and Friday.

The initial proposal to owners was for teams to keep 50 percent of the sponsorship money from the jersey ads and for 50 percent to be added to the revenue-sharing pool for all teams.

The initial proposal to owners was for teams to keep 50 percent of the sponsorship money from the jersey ads and for 50 percent to be added to the revenue-sharing pool for all teams.

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