Damian Lillard Teams With Virgil Hunter in New Inspirational Powerade Ads (Videos)

LeBron James is out, and Damian Lillard is in at Powerade? Always the underdog, Damian Lillard gets knocked down, but he gets up again. Again and again. And now with the help of world-renowned boxing trainer Virgil Hunter, he’s still fighting. In his first ad campaign for POWERADE, the grueling work that it’s taken for

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Olympic Boxer Shakur Stevenson Stars in ‘Powerful’ New POWERADE Ad (Video)

With the Rio 2016 Olympic Games now just hours away, POWERADE is proudly releasing the latest chapter in its inspiring “Just a Kid” campaign: the story of U.S. Olympian Shakur Stevenson. Stevenson, “Just a Kid” from Newark, N.J. — is considered by many to be the next big thing in U.S. men’s boxing –while his

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Powerade’s “Just a Kid” Campaign Spotlights Athletes from Humble Beginnings on the Road to Rio

With the Rio 2016 Olympic Games drawing near, POWERADE proudly announced partnerships with three U.S. athletes whose personal narratives and struggle reflect the brand’s “Just a Kid” campaign, aiming to inspire by taking a passionate stand for the potential in every young athlete. Claressa Shields (women’s boxing) of Flint, Mich., Shakur Stevenson (men’s boxing) of

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